About us

The partner businesses call when AI and marketing should be earning their keep.

We don't sell theory or tool lists. We build the systems inside our own companies first, then install the ones that hold up in yours.

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What we've built

Our work has been read, published and shipped at scale.

Insidr started as an AI tools publication and became the team businesses hire to put those tools to work. The same research, editorial and build capacity behind the directory is what your engagement runs on.

3x
Featured in Forbes
70,000+
Subscribers reading us
1
AI platform built for the UAE Government
$8–15k
Monthly leak found in one audit
The $8,000–$15,000 figure is from an anonymised 50-person home care agency — three fixes across documentation, intake and compliance.
What we do

Two levers, and we pull whichever one is costing you more.

AI transformation partnerships
We find the work AI should be doing, then we install it.

We map where your hours and money actually leak, rank every fix by impact against effort, and build the ones worth building. You end up with fewer manual steps, faster turnarounds, and a team that spends its day on the work only people can do.

  • Audit and opportunity map
  • Prioritised build roadmap
  • Implementation and handover
Marketing strategy & execution
We fix what's holding the brand back, whatever it turns out to be.

Some firms need a new identity. Some need a website they can actually run. Some need the offer rebuilt, or a strategy that ties every activity to the goal. We map where you're stuck with you, build what's missing, then either run it or teach your team to.

  • Brand identity, website and product
  • Strategy, offer and funnel
  • Campaigns, content, PR and shoots
Who this is for

There's a place for you here at any stage.

We work with owner-operators and leadership teams alike, because the diagnosis is the same either way: find what's costing the most, fix that first.

Buried in manual work

Paperwork, intake, reporting and compliance eating hours that nobody bills for.

Sitting on tools nobody uses

Subscriptions and half-finished pilots that never changed how the team works.

Marketing that stalls

A brand, website or offer that no longer carries the business, and nothing running consistently behind it.

Growing faster than the systems

Revenue is climbing and every process is held together by one person.

How we work
We start with your numbers, not our stack

Every recommendation traces back to hours or dollars in your business. If we can't put a figure on it, we don't propose it.

Boring tools that get used

Chosen because your team will actually adopt them, not because they're impressive to build.

Fixed scope, written deliverables

You get a document you can act on, or hand to anyone else. No open-ended projects.

The team

Two people, and the systems we built to keep up.

You deal with us directly. There is no account manager between you and the people doing the work.

Lasse Linnes
Lasse Linnes
CEO and founder

Runs the audits and the build work. Led the UAE Government directory project end to end.

Maria Linnes
Maria Linnes
Partner, marketing

Owns the marketing side: offer, funnel, campaigns and the reporting that follows them.

How two people keep up
We run our own business on the systems we sell.

Research, drafting, reporting and follow-up are automated here first. That is why a two-person team turns around work at the pace of a much larger one, and why every recommendation you get has already been tested on us.

Want to know what we'd change first?

Start free with the AI tools and the weekly email, or apply if you already know you want it done for you.